“The Present is Latina” Campaign

This week, NALEO published its first two videos in collaboration with Luz Collective on Facebook.

“The Present is Latina” is a campaign in partnership with Luz Collective that calls on Latinas to motivate their family, friends, and peers to participate in the 2020 Census.

The co-branded campaign aims to educate Latinas about the significant impact the 2020 Census could have on their futures and to empower Latinas to encourage those around them to make themselves count. The campaign is releasing ready-to-share content including graphics, short videos, editorial, and more. They are inviting Latinas to sign up for updates on Census 2020 by texting the word “LATINASCOUNT” to 97779 as well as using the hashtag #LATINASCOUNT on social media.

The first video captures a generational story between a Latina immigrant grandmother, and a young mother and her daughter.  In the story, the young mother honors her Mami’s hard work and sacrifice by making sure she participates and gets counted in Census 2020. Click here to watch the video!

Considerations and Resources to Plan Remote and Digital Outreach

See the document below for NALEO’s guide to resources for digital outreach at this time!


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