This guide for census communications planning contains strategies for public awareness and persuasion including media relations and digital campaigns.
One of the insights is about audiences:
“To achieve your communications goals, you must be clear on who you need to reach and engage. While we are looking to get all New Yorkers counted, not everyone needs to speak to all New Yorkers. The key is to speak to your audience, your community, and your constituency in your own voice, and through your channels and platforms.”