Behavioral Science for Census Outreach
This workshop will focus on the application of behavioral science insights and design techniques to “Get Out the Count” (GOTC) efforts. It will introduce key principles of behavioral science, highlighting how psychological factors and contextual cues can motivate—or discourage—various forms of civic participation, including Census completion. Interactive exercises will showcase evidence-based strategies to overcome behavioral barriers that often derail action.
Workshop participants will:
- Learn about behavioral science and applications to enhancing civic engagement
- Practice applying behavioral design principles to challenges involved in Census outreach
- Discuss how to incorporate these approaches in your GOTC strategies and communications
- Make a plan for next steps
What is Behavioral Science?
At its core, behavioral science helps us understand human behavior and why people make the decisions they do. Drawing on empirical research, these insights suggest practical strategies that can help people do more of what they want and less of what they don’t. Typical behavioral design approaches use levers such as social norms, default settings, planning prompts, timely reminders, and hassle reduction to help people convert more of their intentions into actions.
Who should attend?
Community organizers, advocates, and staff of NYC non-profit organizations who are working to increase New Yorkers’ participation in the 2020 Census.