This webinar is co-sponsored by the ALA Public Policy and Advocacy Office and the Office for Diversity, Literacy and Outreach Services.
A complete count in the 2020 Census is essential to make sure that libraries and their communities don’t miss out on billions of dollars in needed funding, as well as political representation. However, nearly 40% of households have not responded yet, and the count is even lower among populations that have been undercounted historically. Participants in this webinar will learn how the Census Bureau, libraries, and community partners have adapted their operations and outreach in response to COVID-19, and how libraries can support a complete count before the Census ends in October.
At the conclusion of this webinar, participants will be able to:
- Identify populations at higher risk of being undercounted in the 2020 Census;
- Understand major Census operations that will take place in the summer and fall;
- Recognize multiple methods for libraries to promote a complete count in the 2020 Census; and
- Develop strategies for library outreach adapted to COVID-19 limitations.
This webinar is intended for library staff working with the 2020 Census or in community partnerships and engagement, outreach, communications, and similar activities. Libraries that planned 2020 Census activities prior to the outbreak of COVID-19 will find ideas for adapting outreach to the current environment.